Portfolio Resume
Alan R. Smith
Senior Manager, E-Commerce & Creative
Elizabethtown, KY 42701
270.765.9461
smith@alwaysalan.com
Connect:
About
Creative Leadership
Portfolio resume website for Alan R. Smith, highlighting experience in e-commerce, creative leadership, branding, web design, digital marketing, and product photography.
Based in Kentucky, Alan brings senior-level experience across in-house leadership and freelance work. He is also a Hot Yoga Teacher, adding a grounded dimension to his professional profile.
Highlights
Core Expertise
Website Admin
Website administration, platform management, and ongoing optimization across modern e-commerce environments. Including design.
Email & SMS
Lifecycle marketing, automation, campaign planning, and platform execution across email and SMS channels.
Brand & Design
Branding, graphic design, billboard design, booth design, catalog design, and packaging systems.
Performance Marketing
Adwords, Meta, and Bing ad administration supported by KPI reporting, tracking, and multichannel planning.
SEO & CX/UX
Search visibility, user experience improvements, and conversion-minded digital design for web and commerce.
Photography & Automation
Product photography, workflow automation, and connected systems that support creative and operational goals.
Performance Marketing
Omnichannel marketing sample showcase highlighting managing multiple channels and designing for websites, social, campaigns to packaging.
Product Photography
Sample portfolio product photography examples showcasing Alan R. Smith’s commercial product photographer.
Career
Experience Snapshot
06.2026-Present — Freelance Marketing & E-commerce Design, Elizabethtown, Kentucky. Taking local clients, Current Clients include: Fitness Studio, Event Space & Retail Venue, to Restaurant & Catering. Commerce & Marketing tools: Mindbody, Toast, Square, Woocommerce, WordPress, Klaviyo to Google & Meta suite.
08.2020 – 05.2026 (Florida / Remote) — Blue Force Gear, Inc., Sr. Manager, E-Commerce & Creative, Pooler (Savannah), Georgia. E-commerce and website administration, digital campaign management, content planning across email, SMS, ad networks and social media, packaging fulfillment design, KPI reporting, branding, graphic and web design, and product photography.
05.2018 – 07.2020 — Abound Credit Union, Communications Specialist (Marketing), Radcliff, Kentucky, supporting branding, websites, marketing systems, and creative production for branches and staff. Including the Major Brand Name Change of Fort Knox Federal Credit union to Abound.
08.2013 – 07.2018 — Always Alan Freelance, Blue Force Gear, Ruffle Girl, and much more as a one stop agency.
Software
Platforms & Tools
Ps, Id, Dw, LrC, Ai, Pr (Adobe Suites), Klaviyo, Mailchimp, Attentive, Emotive, BigCommerce, Shopify, Magento 2, WordPress, Open Cart, ERP Business Central, MS Word, PPTX, EXL, Adwords, Google Analytics, and Webmaster Tools.
Adobe Creative
Ps, Id, Dw, LrC, Ai, and Pr for design, photography, layout, and creative production.
Marketing Platforms
Meta business to Instagram and facebook. Klaviyo, Mailchimp, Attentive, and Emotive for email, SMS, automations, and campaign execution.
Commerce Systems
BigCommerce, Shopify, Magento 2, WordPress, and Open Cart for storefront and content administration.
Analytics & Ops
Business Central, Microsoft Office, Adwords, Google Analytics, and Webmaster Tools for reporting and operations.
★★★★★
“Experience includes senior leadership at Blue Force Gear, marketing brand work at Abound Credit Union (Name Change), freelance client work across multiple brands, a B.A. in Visual Communications from Savannah College of Art & Design, and fun to be around with his Yoga Alliance RYS 200 HR certification.”
Alan R. Smith
Senior Manager, E-Commerce & Creative
Elizabethtown, Kentucky
Contact
Let’s Connect
Contact Alan R. Smith at 270.765.9461 or smith@alwaysalan.com.
270.765.9461
smith@alwaysalan.com
Elizabethtown, KY 42701